![]() The history of the Pirelli Calendar can be divided into three periods: The 48th edition, Pirelli Calendar 2022 - by the musician and photographer Bryan Adams - will be presented in November, 2021. For 50 years since then, “The Cal” ™ has continued to mark the passing of time with images by the most highly acclaimed photographers of the moment – capturing and interpreting contemporary culture and often setting new trends.įrom 1964 to 2021, a total of 48 Pirelli Calendars have been produced by 37 photographers. The result was a refined, exclusive product with artistic and cultural connotations that from the start set it apart from the world of fashion and glamour. In 1964 the Brits, looking for a marketing strategy to help Pirelli stand out from domestic competition, appointed the art director Derek Forsyth and British photographer Robert Freeman, famous for his portraits of the Beatles, to produce what was an entirely innovative project for its day. ![]() The Pirelli Calendar, also known as “The Cal” ™, was the brainchild of Pirelli UK Limited, the Group’s British subsidiary, which worked on the project with ample leeway. ![]()
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